Backwoods Outdoors

The Outdoors Never Looked So Good

The goal of this project was to design and develop an online store for Backwoods Outdoors located in Leesburg, Georgia. Backwoods Outdoors is an established sporting goods small business that came to us with the desire to expand their field of services to their online audience. We worked together to develop a user-friendly and beautiful website that captures the user’s eye and encourages sales.

Client: Backwoods Outdoors
Date: June 12, 2017
Services: Website Design, E-Commerce


Backwoods Outdoors had the desire to expand their business online and with our help, we made that dream a reality.

Backwoods Outdoors, located in Leesburg, GA, is a leader among Georgia hunting outfitters, complete with an archery range, gun repairs, rod & reel repair, and archery bow/arrow repair and build.


Research is the key to creating a successful and effective online presence. If you do not know who you are targeting or how to target them, you will not be successful.

We started this project with getting to know who Backwoods Outdoors was and what messsage they were already sending to their users. Being a small business in a small town with little-to-no advertisement, we were able to create a new look and feel for their business without desturbing any relationships they had prior to this journey. First two weeks of this project involved extensive research into the market of sporting goods, the next few weeks we dove into the audiences preferences, and from a result of our research, we created a website that would be sure to capture the eye of an outdoorsman and turn them from a user to a customer.

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Increase usability with simplicity for overall success.

We created a marketing website and an e-commerce shop for Backwoods Outdoors that would increase sales and decrease headaches. We outfitted their e-commerce site with a new platform, responsive design for mobile devices, an organizational system for all their products, and a simplified shopping experience overall.

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